From Prospects to Profit: How Paragon Focuses on Qualified Leads that Drive High Conversions

Company size:
11-50
Year Established:
13
Location:
Latham, New York
Portfolio Size:
800
Company Size
11-50
Year Established
13
Portfolio Size
800
Location
Latham, New York

89%

Decrease in days on market

(1st Quarter '23)

1810

Total prospect inquiries

(1st Quarter '23)

363

Total tours booked

(1st Quarter '23)

6.5 days

Avg time to fill vacancies

(1st Quarter '23)

“Automation is the future” says Jared Horton while describing Lethub and how it has changed the game for Paragon Residential Management while dealing with leads. Jared and his team were facing two main issues. First, as the Team Lead at Paragon, Jared wanted to see an overview of how the leads were getting in and who is doing what to convert them into residents.  

The second problem his team faced was 30% of unqualified leads turning into no-shows.  

The need for a compact leasing CRM

Jared was looking to solve his problems when he stumbled upon LetHub, a comprehensive property management software that combines CRM functionalities with automation capabilities.  

"Leads were coming through the individual property managers and there was really no way for me or the marketing director to see what was going on. We have been using Lethub for our CRM related needs and it has been a great experience!"

- Jared, Team Lead & Associate Real Estate Broker

Lethub’s user-friendly CRM enabled Jared and his team to revisit lead activity, lead chat history with River, and their responses to pre-qualification criteria.  

72% More Qualified Leads and 2X lesser no-shows

Lethub’s pre-screening has been of great help to Jared for automatically filtering out unqualified prospects, allowing him to dedicate his time to highly viable leads.  

The flexibility with customizable pre-screening criteria of Lethub’s feature allowed them to tailor the questions to their specific property types, desired tenant profiles, and leasing standards.

“Before Lethub, we were not able to screen prospects and would spend time showing them a property that they might not have been qualified for. Now with the pre-screening check done through Lethub we can book tours only if they meet all the criteria.”

- Jared, Team Lead & Associate Real Estate Broker

With unqualified leads out of the way, Jared and his team were able to minimize no-shows and maximize their team's efficiency.  

“Lethub has definitely saved time for myself and the property managers as to cut down on showings that really aren't ever going convert”

- Jared, Team Lead & Associate Real Estate Broker

Seamless Engagement throughout the lead funnel

Jared understands that prompt lead follow-up through Lethub has become one of the driving forces behind their success, as it maximizes occupancy rates.  

“All of the leads that used to come to us by e-mail and I would have to respond to them pretty much right away manually. Whereas now I can confidently just archive them and know that Lethub behind the scenes is taking care of that for me.”

Lethub’s automation has ensured prompt and consistent lead follow-ups, minimized response times, and higher lead conversions for Paragon Residential Management.  

Jared particularly is fond of how Lethub's chatbot, River, engages with prospects and the automated follow-up processes. These features, such as automatically sending applications and confirming appointments after showings, have greatly improved efficiency and convenience as such tasks are challenging to accomplish manually.

“When I see a lead coming in, I know I don't have to respond to it instead Lethub’s taking care of that for me and all I had to was just set up a personalized email or message templates on Lethub, and I get to focus your time on more important tasks than answering hundreds of inquiries”

- Jared, Team Lead & Associate Real Estate Broker

No more zigzagging all over the place for showings

“With the scheduling component of Lethub, the booking of the prospects has been made easy as it allows me to control it easily and it intelligently bunches the tours together and takes into account travel time to each property, otherwise, I’d have tours all over the place.” says Jared while talking about Lethub’s feature to sync calendars and automate booking tours.  

Jared and his team are making the most out of their showings by only focusing on leads that are most likely to convert. Lethub has helped them reduce their on-market days significantly and taken a lot of things off their plates administratively.

“I think if you're, if you're an organization like ours and you don't want to waste resources to do additional administrative tasks like answer inquiries 24 Hours a day lethub is a great product for your automation and CRM needs!”

- Jared, Team Lead & Associate Real Estate Broker

89%

Decrease in days on market

(1st Quarter '23)

1810

Total prospect inquiries

(1st Quarter '23)

363

Total tours booked

(1st Quarter '23)

6.5 days

Avg time to fill vacancies

(1st Quarter '23)

Get Started with LetHub Today

Get a demo

Businesses we empower and their stories