No US or Canadian association or listing site publishes an average number of inquiries per rental listing. The nearest published series is UK portal data: Rightmove reported an average of 10 enquiries per advertised rental home in Q2 2026, down from 22 at the 2022 peak and up from 5 before the pandemic.
Does Anyone Publish an Inquiries-Per-Listing Average?
One portal does, and it isn't in North America. Rightmove carries the figure in its quarterly UK Rental Trends Tracker, calculated (in its own methodology note) from "the number of people enquiring about each available property." Nothing equivalent exists for the US or Canada. Part of the reason is arithmetic: a listing here is usually syndicated to several sites at once while also taking calls, texts and form fills straight to the manager, so no single platform holds a listing's whole inquiry count, and platforms don't define a "lead" the same way. Any US average you're quoted is one platform's slice of one sample.
What Does the One Published Series Actually Show?
That the number is a market reading, not a property attribute. Rightmove's Q2 2026 tracker puts the average at 10 enquiries per advertised rental home, against 11 a year earlier, 22 at the 2022 peak of competition, and a pre-pandemic average of 5. Same portal, same method: the average more than quadrupled, then more than halved.
| Period or market | Enquiries per advertised rental home (Rightmove, UK) |
|---|---|
| Pre-pandemic average | 5 |
| 2022 peak of competition | 22 |
| Q2 2025 | 11 |
| Q2 2026 | 10 |
| London, Q2 2026 | 8 |
| North West England, Q2 2026 | 14 |
Read the last two rows again: inside one quarter, the North West averaged 14 enquiries per home and London 8. That is a six-enquiry spread, against a one-enquiry move nationally year over year. Scope it honestly before borrowing it. That figure covers 413,574 asking rents advertised by letting agents on one UK portal between April and June 2026, and it counts only enquiries made through that portal. The number doesn't transfer. What transfers is the shape: inquiry volume per listing swings with the supply-and-demand balance of the market a listing sits in, and it moves enough year to year that any benchmark you copy is a snapshot of someone else's cycle.
Do More Inquiries Mean More Renters Ready to Tour?
Increasingly, no, and both halves of that are measured. Zillow's 2024 Consumer Housing Trends Report found that in 2023 the typical recent renter took just one in-person tour, 19% took none at all, and the share touring five or more homes had fallen to 8% from 16% in 2018. Over the same period applications went the other way: 66% of recent renters submitted two or more, up nine percentage points from 57% in 2022. One renter can now sit in several listings' inquiry counts while touring almost nothing, so a rising inquiry count is not evidence of rising tour-ready demand. Note the year: this is 2023 behavior, from Zillow's 2024 report.
How Do You Measure Inquiry Volume Without a Benchmark?
Measure your own spread. Count inquiries per listing over a rolling 30 days, sort them high to low, and compare your busiest listing to your median one, holding season and submarket constant. That comparison is diagnostic in a way a national average never is: a listing far below your median points at price or photos, and one far above points at your capacity to answer. If your top listing pulls several times the median, attracting attention isn't the constraint. Replying to it is. Answering every channel in about 30 seconds, around the clock, and letting ID-verified renters book their own showing keeps a busy week from turning into a queue. See how that runs on your own listings.
Frequently Asked Questions
How many inquiries does a rental listing get?
No US or Canadian source publishes an average. The nearest published series is UK portal data: Rightmove reported 10 enquiries per advertised rental home in Q2 2026, against 22 at the 2022 peak and 5 pre-pandemic. Treat it as scoped to that market and measure your own listings instead.
Why is there no US average for inquiries per rental listing?
Because no one platform sees the whole count. A US listing is syndicated across several portals while also taking calls, texts and direct form fills, and every platform defines a "lead" differently. Any US figure you're quoted is one company's own sample, not a market benchmark.
Do more inquiries mean more showings?
Not reliably. Zillow's 2024 report found the typical recent renter took one in-person tour in 2023 and 19% took none, while 66% submitted two or more applications. One renter can appear in several listings' inquiry counts without touring any of them, so volume and tour-ready intent have separated.
How do I tell whether my listing is getting too few inquiries?
Compare it to your own portfolio's median over the same 30 days, season and submarket rather than to a published average. Far below your median usually points at price or photos; far above points at response capacity. The comparison you can control is the one worth tracking.
