AI & Automation

Property Management Workflow Automation for Lead Nurturing

Read time
3 MINS
Published
August 8, 2023
Workflow automation for property managers

At LetHub our mission is to help you obtain maximum out of your marketing budget. That’s why we are announcing an all-new lead communication workflow automation feature called Waterfalls.

The Power of Property Management Workflow Automation – Introducing Waterfalls

Our brilliant tech team at LetHub came up with the name Waterfalls while developing the feature. The idea was inspired by the flow of cascading water where each drop of water danced in perfect harmony with the other. Our goal was to build a simple property management workflow automation interface so that both techies and non-techies can create workflows on the go.

This feature has a wide range of triggers, actions, and delays, and we give you the power and control to DIY leasing communication. You are the boss, and you can decide where the flow goes. True to its name, ‘Waterfalls’ offers property management workflow automation, guiding every process seamlessly from one stage to the next.

Why Property Management Workflow Automation?

  • For starters, insane amount of customization in your lead nurturing workflows
  • Set up email and SMS schedules for every type of lead interaction  
  • Drag and drop interface (you won’t even need ‘how-to’ videos)
  • Hands-Off and Hassle-Free workflows
  • More lead-to-lease conversions

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How is Waterfalls automating everything?

Waterfalls has a similar workflow creation process as in Process.st or Zapier. All you need to do is select your preferable trigger to enroll leads in the workflow. Next, you can select an action – either send an Email or SMS to your prospects. You can also set delays between actions in minutes, hours, or days.  

Send as many emails or SMS as your marketing team prefers. Add stop triggers to remove prospects from the workflows once they meet your goal for example, showing booked or unit rented.

Don't give up on qualified prospect, instead build a strong lead nurturing system to get more conversions.

Here’s the list of all lead nurturing workflows you can build with Waterfalls:

  • New Interested Lead
  • Lead ID Verified
  • Showing Scheduled
  • Guided Showing Rescheduled
  • Showing Canceled by Lead
  • Showing Canceled by Leasing Agent
  • Unit Rented
  • New guided Showing Scheduled
  • Self-showing Rescheduled
  • Self-showing Confirmed
  • Self-showing Walk-in
  • Showing Confirmed
  • More added regularly

If you are still reading and not convinced, read below to find out how Waterfalls aids in property management workflow automation:

Simplicity is the key to brilliance: easy-to-use Interface

No more clicking through a maze of options. No more deciphering manuals like cryptic scrolls. Just a seamless interface that respects your time and sanity. With the simplicity of drop-down options, you'll discover a world of ease at your fingertips.

Using the Waterfalls’ interface, no more hassle of figuring out how to operate the feature. Customize a workflow using the drop-down options for all: triggers, events, delays, actions and when to stop the flow.

LetHub's property management workflow automation
LetHub's automated workflow for a new lead

Personalization at its Best: Make the most out of your marketing

Many automation tools have pre-set options for tasks like emailing and sending SMS to leads, but we know your needs are unique so we offer a custom approach.

With property management workflow automation or as we call it 'Waterfalls', you can craft personalized emails and messaging content based on leads’ preferences. Using Waterfalls, you can set your own branding and touch to attract the right future tenants.

Say goodbye to fixed follow-up schedules and set email and SMS limits. You decide how often to follow up, when to do it, and how many emails or SMS to send. It's like having full control at your fingertips.

LetHub's cutsomizable emails in property management workflow automation
Customizable email templates in LetHub's automation tool

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Increasing Conversion Potential

Picture this scenario: you have multiple units available, each with its unique set of inquiries and showing requests. As inquiries increase for one unit, another might be attracting potential tenants eager for showings. Managing these parallel conversations smoothly becomes difficult.  

With everything going on, it's easy to lose focus on conversions at each step of the lead nurturing cycle. With Waterfalls running in the background, you can keep high lead-to-showing and showing-to-lease conversions.

Set up waterfalls for follow ups with canceled showings or remarket to interested leads automatically so you can get the most return on your marketing investment.

Hands-Off Leasing Communication

Did you know that replying to prospects within the first 10 mins of their message increases the conversion rate by 185%? But as a property manager, there are too many things on your plate. From handling inquiries to coordinating viewings, every moment counts.  

But what if you could delegate the leasing communications to a trusted partner that follows your guidance and does things exactly the way YOU want? That's precisely what Waterfalls offers—effortless property management workflow automation for hands-off leasing communications.

Enjoy the end-to-end leasing communications without email deliverability headaches or errors. No more manually crafting emails, scheduling reminders, and following up tirelessly. With Waterfalls, don't compromise on the flexibility of using automated tools.

LetHub's custom made property management workflow automation
LetHub customer's multiple automated workflows

Waterfalls is just the Beginning for Property Management Workflow Automation

We're thrilled to announce that more exciting features coming soon. Get ready to experience the power of Waterfalls in property management workflow automation for maintenance and reporting workflows. Imagine effortlessly managing maintenance requests, tracking progress, and generating insightful reports, all within the same user-friendly interface you've come to love.  Keep an eye out for the upcoming upgrades!

FAQs

1. What is Waterfalls in the context of property management workflow automation?

Waterfalls is LetHub's innovative feature designed to streamline and automate various property management workflows. Inspired by the flow of cascading water, Waterfalls ensures each process transitions smoothly, enhancing efficiency and effectiveness in property management.

2. How does Waterfalls simplify property management workflow automation?

Waterfalls offers a user-friendly interface that requires no extensive training. With drag-and-drop options, customizable triggers, actions, and delays, both tech-savvy users and non-techies can effortlessly create and manage workflows.

3. What are the key benefits of using Waterfalls for property management?

Waterfalls provides multiple benefits, including:

  • Customizable lead nurturing workflows
  • Automated email and SMS communication
  • Hands-off and hassle-free workflows
  • Increased lead-to-lease conversions
  • Detailed leasing automation reports
  • Streamlined lead nurturing with property management workflow automation insights

4. What types of lead nurturing workflows can I build with Waterfalls?

Waterfalls supports a wide range of lead nurturing workflows, including:

  • New Interested Lead
  • Lead ID Verified
  • Showing Scheduled
  • Guided Showing Rescheduled
  • Showing Canceled by Lead
  • Showing Canceled by Leasing Agent
  • Unit Rented
  • New Guided Showing Scheduled
  • Self-showing Rescheduled
  • Self-showing Confirmed
  • Self-showing Walk-in
  • Showing Confirmed

Additional workflows are regularly added to meet diverse property management needs.

5. Is Waterfalls suitable for both large and small property management companies?

Yes, Waterfalls is designed to cater to the needs of both large and small property management companies. Its customizable and scalable features make it a versatile tool for any property management team looking to enhance efficiency through workflow automation.

6. What upcoming features can we expect in Waterfalls for property management workflow automation?

We are continuously working on enhancing Waterfalls. Upcoming features include maintenance and reporting workflows, allowing users to manage maintenance requests, track progress, and generate insightful reports within the same user-friendly interface.

Keep your leasing team happy and organised

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Author
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